At the beginning of this year, we teamed up with Demola to explore and understand the future possibilities of data in different contexts. Together with our parent company Vastuu Group, we are focusing on the data platform economy and thus insights, findings and next-generation points of views are very important.
The background for collaboration with Demola
Demola is a global community of university students, organizations and foresight experts, all driven by the desire to create impact with meaningful topics.
There were nine different challenges in this co-innovation project and ten global teams were built to explore them. The whole Demola process took eight weeks and the teams were facilitated through discovery, build and refining phases. In ten teams there were altogether 42 university students from 18 different countries around the world.
Nine different themes and phenomenas explored in the project
- Digital Identity at work: Global, verified identity is a utopic concept. What might be possible if sharing your personal digital information would be verified, easy and secure?
- Data Rules Politics: We want to make the reasoning for political decision making and voting more transparent and accessible for citizens. How might we build a dynamic platform where citizens could utilize data to understand the complex phenomena?
- Stronger together: There are many industry-wide challenges we can solve if the organizations would be able to tackle those challenges together. How might we enable data-driven co-creation to solve the wicked problems of the biggest industries in world?
- Patient-driven hospitals: Hospitals are streamlined and optimized from treatment perspective. What if they were designed from a truly patient-centric point-of-view based on data?
- Pandemia Situation Room: The current COVID-19 pandemic caught the globe red-handed, no means were available for coordinated monitoring and controlling the situation. The time to prepare is now.
- Employing Digitally: Sending CV's and job applications is outdated. What if the process was made redundant with intelligent solutions?
- Human-centric City: Cities are developed through built infrastructure. What if they took a true citizen-centric approach?
- Centralized Carbon Neutrality: Reducing CO2 emissions is a global priority. Which coordinated actions should be taken in the road towards carbon neutrality?
- Combatting Grey Economy
Data security concerns are the main issue when proposing new solutions in data usage or data platforms. People are extremely cautious about data security and there are no simple models to educate them about safe or hazardous behaviour online as the development is so fast. Many teams raised the importance of blockchain (or similar) technologies in giving "peace of mind" for the people using online services.
Data is still extremely weird concept for most of us - it is difficult to explain something that we generate everyday without noticing. Individual's role is often seen insignificant and meaningless in the big picture. Therefore there is growing need to visualize and make data concrete. The teams also raised a question about wether people can trust the interpretation of data without understanding and trusting the source of the data.
From showing to participating. Whatever the use case is, people and companies need sandboxes to play with data and see themselves, how it works. Simplicity is the key. Data experts should always remember that people don’t need to see anything spectacular, basics are often enough. Similar values create trust and enable collaboration with data.
Ready to get started with your data?
The insights and key findings from the research are really interesting and we would like to dive into those cases with you. Book an online meeting, where we'll discuss those innovation sparks together and think of the perfect usage for your data.